Kari Traa Profile
Company Description
Kari Traa is a leading European women’s specialty brand that is known for its fun bright designs in a wide range of categories including baselayer, ski apparel, active wear, and outerwear. The brand was introduced to the North American outdoor/ski market a few years ago with great success and has grown quickly – and we have developed significant partnerships with major specialty chains in the U.S. and Canada in relatively short time. Kari Traa is part of Active Brands, a Norwegian-based brand house with subsidiaries in Europe and North America. Active Brands has grown rapidly over the past ten years through strong organic growth and brand acquisitions. The company has annual sales of approximately $150 Million and employs about 240 people worldwide. The U.S. subsidiary is located in Broomfield, Colorado and is home to the Kari Traa, Sweet Protection and Bjorn Daehlie brand groups.
